World of Hyatt | The Venetian Resort
Creative development · Art direction · Design
When The Venetian Resort joined World of Hyatt, the launch needed to feel distinctly Venetian while still belonging to the larger World of Hyatt brand.
I led the creative development with a writer, exploring three directions before landing on More Is More—an idea rooted in The Venetian’s dramatic, theatrical personality and its unapologetic approach to excess.
From there, I developed the visual direction and carried the concept across social, email, web, and out-of-home.
OOO Billboard
Landing page
