Sundance Activation
Design · Experiential · Environmental
For two years, I helped bring World of Hyatt's presence at Sundance Film Festival to life across the guest experience—from the first impression at the door to the small details guests carried with them throughout the festival.
Working within the existing World of Hyatt brand, I developed and designed a range of event and environmental touchpoints, including entry graphics, elevator signage, front-desk materials, event cards, keycard inserts, and welcome-bag collateral.
The goal was to make the partnership feel considered and cohesive without overwhelming the festival environment—using the World of Hyatt identity as a foundation while adapting it to a distinctly Sundance setting.
Credit: Jonathan Herrera/Park Record
