Hyatt Americas Fall Campaign
Concept · Art Direction · Photography Selection · Design
The brief was simple: give World of Hyatt’s Be More Here platform a distinctly fall reason to travel.
I developed the visual direction, photography approach, and design for a flexible seasonal campaign built around the familiar pleasures of fall—weekend getaways, changing leaves, cozy stays, and time outside.
The campaign came to life across landing pages, paid media, and social, with the creative adapting from broad seasonal storytelling to destination-specific moments.
Social Version 1
Social Version 2
