World of Hyatt | F1
Brand Design · Visual Identity · Art Direction
As World of Hyatt’s Formula 1 partnership grew, the brand team identified an opportunity to refine how the World of Hyatt identity appeared within the partnership.
I developed a specialized logo treatment designed to hold its own within the visual language of Formula 1 while maintaining the integrity of the World of Hyatt brand. The final mark was built for the partnership’s most visible applications, including the race car and driver suits.
