Giving Tuesday Campaign Branding

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"Magic Awaits"
What does the word Kesem mean to you? Does it mean strength? Home? Love? After the past two years, our community has proven that Kesem is more than a place, it's a feeling. A magical feeling that will meet you wherever you are. At camp, it's the feeling of tired limbs and full hearts singing loudly around the campfire. It's the feeling of having a friend's shoulder to rest the weight of your world on. It's knowing that you are understood and that you are strong, because the support of your peers lifts you up. It's the feeling of throwing your arms around your best camp buddy after a year-long wait. This year, the wait will be over. For more kids than ever, Kesem magic awaits.

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